Searching algorithm is not only bias,but also misleading.
Compared to Google’s search engine, Baidu, the “Google of China”,is much more revenue-oriented when present the searching results. Its algorithm is pretty straightforward for make money. They rely on ads and ranking of your search result is basically influenced by ads. The higher you pay for each word click, the higher you’ll appear in the search results. In 2016,there was a case of deceased student looking for ill treatment on Baidu. Misled by the firstly ranked advertisement in Baidu, not only the young student delayed treatment of his ill, but also he used up all of his savings on the artificial treatment recommended by Baidu’s search engine. It is incredible that Baidu’s algorithm is so simple: ranking by price. The higher price paid, the advertisement stay ahead, without considering the correlation between the page and key words of searching.

Also in order to attracting user, Baidu could even “misunderstand” very innocent key words. In 2016, there is a post which compares the totally different result when searching words “tender and smooth”. In Baidu, the result were porn images, whereas in Google, the result were very delicious breakfast with fried egg and pudding. The post also went viral on internet and Baidu modified their algorithm over night.

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